Romanian affiliate advertising and marketing business 2Performant acquires Profitshare, partners with eMAG manager

.2Performant, a Romanian modern technology as well as partner advertising remedies company, introduced on Monday, September 9, at the Bucharest Stock Market, that it aims to acquire the Profitshare affiliate systems in Romania and also Bulgaria from Sale Advertising And Marketing. All at once, Dante International, the manager of eMAG, will definitely end up being a shareholder in 2Performant.On September 6, 2Performant’s Panel of Directors concluded a preliminary arrangement to acquire the Profitshare.ro as well as Profitshare.bg partner networks owned by Transformation Advertising S.R.L. and also Sale Advertising EOOD.

The contract summarizes the guidelines of the transaction as well as is certainly not lawfully binding, conforming to the company press cited through Economedia.The operation entails the transactions of the Profitshare company lines from Transformation Advertising and marketing S.R.L. and Conversion Advertising And Marketing EOOD (as homeowners) to 2Performant (as the shopper). Dante International S.A.

(bulk investor of Sale Advertising S.R.L.) will be part of business move contract as a backer.” As soon as the Profitshare transaction is finished, our team are going to grow our existing capacity and also transform our customer collection in both Romania and also Bulgaria. Our team still possess a handful of significant actions to accomplish, yet I am actually self-assured that the crews associated with the purchase on each sides will definitely deal with to complete them effectively. Our experts are going to announce our post-acquisition plannings after wrapping up the investment depending on to the last contract,” said Dorin Boerescu, Chief Executive Officer and also Co-Founder of 2Performant System.The purchase price is RON 4.3 thousand, as well as will be actually paid 55% in money and 45% in 2Performant allotments through a financing rise..” 2Performant is actually a young and powerful company with worths that sound along with our company.

Our experts anticipate that, after the transaction is actually settled, the Profitshare business mixed with 2Performant is going to provide greater worth to its own customers,” mentioned Tudor Manea, General Manager of Dante International SA.2Performant also notes that many actions remain to finish as well as finalize the purchase, like the successful fulfillment of the as a result of persistance analysis through 2Performant.Profitshare was released in 2012 as well as currently has a portfolio of 250 partner systems (including the eMAG team) in Romania and also Bulgaria.radu@romania-insider.com.( Photo resource: the business).